New General Manager at Semper

Effective July 1, 2018 Sebastian Schaeffer will be appointed new General Manager at Semper. He succeeds Witte van Cappellen, who will take on new responsibilities within the parent company Hero Group.

Sebastian Schaeffer (44) joined the Hero Group in 2003 when he began his career at the Schwartauer Werke in Germany. Over the proceeding 10 years, he worked in various areas of the business and was in 2012 appointed General Manager of the Schwartauer Werke. For the last three years, his responsibilities have been extended to include the Hero Central European Cluster.

Effective July 1, Schaeffer will take over the general management of Semper from Witte van Cappellen (49), who was appointed to this position in 2009. In the future Witte van Cappellen will lead the Supply Chain and Procurement functions of the Hero Group as Chief Supply Chain Officer (CSCO) and as member of the Group´s Executive Board.

About Semper AB

Semper’s well-known brand still stands for the same high quality as it has done since the company was founded in 1939. Today Semper is the Nordic leading brand within Baby & Toddler Food and Milks and Gluten-Free products. Semper has 200 employees in Sweden, Finland, Norway and Denmark, with net sales of around SEK 1.3 billion.

About Hero Group:

Since 2006 Semper AB is member of the international food company Hero Group, focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero's main core product categories of Baby & Toddler Food and Milks, natural Spreads (Jams), and Healthy Snacks are complemented by its activities in Gluten Free product and decorations. The Group, which lives by its mission to Delight consumers by conserving the goodness of nature, boasts a global footprint and its portfolio consists of many well-known international and local brands. In 2017, the Group generated revenues of CHF 1.28 billion.